Booth leasing, booth design, construction and construction cost account for 60% of the total exhibition cost, which is an important part of exhibitors'preparation for exhibition。 The design of the exhibition stand should attract the attention of the audience, be conducive to business development, reasonable cost control, comprehensive consideration of the exhibition area, location, shape, form, area, flow of people, facilities and services and other factors。 The measure of area。 The factors determining the size of the exhibition area are requirements and conditions。 Requirements refer to the needs of exhibitors, and the terms refer to the budget。 With propaganda as the goal of exhibition, the old exhibitors should rent large-scale venues when they are ready to build momentum and have sufficient monthly budget。 Large area can give exhibition design planners room to exert their design, create special display effect, and leave a deeper impression on people。 If we want to meet customers and facilitate transactions, we only need to hire small venues。 At the same time, the exhibitors also need to calculate the required area according to the type and quantity of the exhibits。 Different exhibits need different areas。 During the exhibition, demonstrations, fashion shows, consultation, audience records, etc。 should also be arranged for venues, which need to occupy space。 In general, each booth is staffed with 4 square meters of exhibition area (that is, no display area)。 Competitor's booth area also needs attention。
Position. Exhibitors should choose their location according to their goals. If the main objective of the exhibition is official biography, image building, and the exhibitors pursue as much exposure as possible, so that as many participants can see themselves, under this goal, the exhibitors need to choose the right host of the exhibition hall or the center of the exhibition hall with more people. Exhibitors who prefer to receive old customers may want a quiet and fixed location, which is convenient for negotiation, less interference and easy for old customers to find. Exhibition booth construction company recognized good locations are: the main hall of the exhibition hall; the population and exit of the exhibition hall; the right side of the entrance; the main road of the exhibition hall, that is, the passageway with a large flow of visitors: convergence points of several walkways; the exhibition booth for two-way openings, especially the outer corner of double openings; these locations are easy to be passed and seen by more people. The booth design and manufacture is called the corner booth and the exhibition booth location facing the exhibition hall population is very good. The advantages are not obvious: the accessory exhibition area, the exhibition area separated from the main hall and the main hall, far from the population, the back area of the main activity area, the side passage, the inside position of the dead end, the corner behind the exhibition hall, the pillar or the staircase. The most controversial positions are restaurants, rest, toilets, enquiries, telecommunications and other service places. The audience is very large, but the crowd is rather mixed. This may be a better place for consumer goods exhibitions open to the public, but in trade exhibitions, this position depends on other conditions.
Shape。 There are six basic forms of site shape and opening of exhibition booth design rules: road edge, inner corner, outer corner, peninsula, arc and channel。 Booth design and construction sites have different shapes and different characteristics, which are suitable for different requirements of exhibitors。 Form。 There are many ways to classify the forms of exhibition venues, from the architectural point of view, there are indoor and outdoor venues; from the stand point of view, there are net venues and standard booths, single and collective booths, closed booths and open booths; from the design point of view, weak rules and irregularities。 Exhibitors choose the form of exhibition decoration according to their own needs。 Area。 The exhibition booth should have not only display area, but also reception area, negotiation area, office area, storage area and other functional areas。 The functional area of the exhibition booth should be uniformly designed and arranged。 Special space should be reserved for customers to see exhibits, booth service personnel to introduce exhibits, explain problems, such areas need to be easy to enter and exit, easy to move, and the area should not be too small。
People flow. The flow of people refers to the visitors in the exhibition venue. The flow of people is composed of three factors: flow direction, flow rate and velocity. People generally form natural flow, but there are certain rules. Regarding the flow direction, for the booth designers, we must strive to let the audience see every exhibit. The flow and flow rate are mainly smooth and avoid blockage. Consumer goods exhibitions open to audiences have a large number of audiences, so we should consider large flow and fast speed; for retailers, the flow of audiences is relatively small and slow, because audiences, namely customers, may have short business negotiations; for wholesalers and importers, the flow of audiences is relatively small. The flow rate is slow because the audience (or the client) may have to negotiate for a long time. Exhibitors should direct and indirectly guide the flow of people through ingenious design, thoughtful layout and clear logo according to the purpose of exhibition, combined with the characteristics of exhibits, exhibition background and exhibition hall conditions. Ideal flow control can make the audience flow naturally and easily, without restraint; keep the interest of visiting, without boredom; consciously or unconsciously know where they are, without loss, and with little fatigue; at the same time, concentrate on and comprehensively visit the exhibition.
Facilities and services. Facilities and services directly related to the exhibition stand include loading and unloading system (which is very important for the handling of large exhibits), power supply system, lighting system, water supply and drainage system, air supply and exhaust system, compressed gas system, telephone system, computer system, etc. The exhibition personnel should be aware of these situations and take them into consideration when selecting and leasing sites, design and construction. Exhibition booth design and construction recommended Guangzhou Exhibition booth construction company. Exhibitors cooperate with and communicate fully with the Raceday Exhibition: First, the goal of the exhibition. The objective of the exhibition determines the demands and forms of the booth design, including the division of the functional area and the emphasis of the exhibition. Exhibitors should inform the participants clearly. Two is the enterprise background information, including corporate brand concept system.