There are many different types of exhibitions, different types of exhibitions are aimed at different exhibitors, and the forms of exhibitions are also very different. For example, local exhibitions and comprehensive exhibitions are aimed at different groups of people and the scale of exhibitions. Next we'll find out what other exhibition categories are:
For example, Tokyo international trade fair and Paris exhibition。 This kind of exhibition not only exhibits industrial products, but also consumer goods; it attracts both business people and consumers。 Generally, such exhibitions are quite large in scale。 They are often divided into exhibition areas according to industry and set up international exhibition halls for foreign exhibitors。 In Europe, comprehensive exhibitions often develop from local exhibitions to international exhibitions。 For example, the Leipzig Expo。 Large-scale comprehensive exhibitions in countries outside Europe often start from a very high starting point。 The first time they are held is an international one, Beijing Expo。
Exhibitors and visitors are the traders' exhibitions. Or visit such exhibitions for many purposes, including market research, opening up sales channels, establishing the image of companies and products, improving sales, etc. The purpose is to do trade. The duration of the trade exhibition is 3~5 days. The date and place of the exhibition are relatively stable and regular. Some of the most effective and prestigious exhibitions are usually scheduled to be held five years later, so it is necessary to wait in line to apply for exhibition.
The advantages of trade fairs are audience matching, low selling cost, great publicity influence, and close to the market. The success of trade fairs needs clear objectives, effective planning and scientific management. From a trade point of view, such exhibitions are very important.
Open to public consumers. Such exhibitions are mostly local, generally comprehensive, such as the ideal family exhibition; there are also some sponsors of professional literary undertakings, such as yacht exhibition. The exhibition attracts audiences through mass media such as television, radio and news. The audience is mainly consumers, who need to buy tickets to visit the exhibition. Such exhibitions attach importance to the number of spectators. The exhibition companies are mainly those dealing in consumer goods. The purpose of the exhibition is to set up companies that have established and perfected sales channels and products that have been put into the market or will soon be put into the market, or can profit from the direct sales of the exhibition booth. This kind of exhibition has a good effect on improving the visibility of products. Some factories also attend consumer exhibitions. Mainly direct understanding of the market response, direct listening to the views of consumers, in order to improve products, design and produce marketable products. China is often referred to as a fairs.
With the development of science and technology, communication and transportation have become more convenient, which greatly increases the opportunities of international trade. According to statistics, over the past 30 years, international exhibitions have developed faster than domestic exhibitions.
Compared with other ways, international exhibitions are generally regarded as an effective and cost-effective way to open up foreign markets。 According to the survey, some world-class companies in the global market use 50% of their marketing budgets for exhibitions。 International exhibitions are suitable for companies to conduct market research and establish sales channels。 It should be noted that participating in international exhibitions requires more detailed investigation and research, longer preparation, and more professional exhibition knowledge。